Fred Bergugnat — Author

Honest books.
No bullshit.

I build with AI every day. I've spent months on real products — a wellness app, a SaaS tool, an e-commerce business. I write about what actually works, and what doesn't. The gap between those two things is where most people lose their time and money.

Read the book About me
⚠ New release
AI
Won't
Make
You
Rich.
You're the Product.
Fred Bergugnat

AI Won't Make You Rich.
You're the Product.

The loudest lie in tech right now — exposed. A short, honest book about who is actually getting rich in the AI economy, why the $10k/month promises don't hold, and what it actually takes to build something real.

Written in one day. With AI. By someone who knows exactly what that means.

Get it on Amazon
About

39 years of building things.
No shortcuts.

I'm an entrepreneur based in Kuala Lumpur. My background spans 39 years of Vidal Sassoon haircutting, coaching, professional paragliding, kickboxing instructor and several years of building digital products with and without AI.

I write short, honest books about technology and business — specifically about the gap between what's promised and what's real. I don't sell Get Rich Quick courses. I don't run a YouTube channel about passive income. I build things, I fail, I learn, I write about it.

Originally from Pau, in the French Pyrénées.

Breathwork Paragliding AI / Tech Wim Hof Vidal Sassoon Digital Products Pyrénées

Next book coming.

No weekly newsletter. No promotional emails. Just a message when the next book drops — and an honest note about what I'm building.